Author Topic: Sony shipped low number of smartphones in Q1 2019  (Read 10754 times)

0 Members and 1 Guest are viewing this topic.

gurutek

  • Full Member
  • ***
  • Posts: 142
    • View Profile
Sony shipped low number of smartphones in Q1 2019
« on: April 29, 2019, 05:29:19 AM »


One year ago, Sony forecasted 10 million smartphone sales for the financial year ending March 2019. Months later, it revised this figure down to 9 million and then to 7 million. This January, another revision dropped it to 6.5 million and bingo! Thatís how many smartphones Sony actually shipped (via Xperia Blog) during the 12-month period.

The latest figure is a far cry from the almost 40 million smartphones Sony sold during the 2014 financial year, but things get even worse when broken down by quarter. Between March and June 2018, the company shipped 2 million units, which then declined to just 1.6 million in the months leading up to October. The Xperia XZ3ís launch and the Christmas season did provide a slight boost to Sonyís smartphone business during the final months of 2018, but the company still only shipped 1.8 million units. And during the first three months of this year, with few new releases to boost its business, Sony shipped a record-low 1.1 million units.

These poor results translated into a huge loss of 97 billion yen ($869 million) for the companyís mobile division. Nevertheless, through thousands of layoffs and other measures, Sony hopes to eventually cut its operating expenses by 50%.

Looking to the future, Sony is forecasting smartphone sales of just 5 million units between now and March 2020. Regarding profitability, itís warned that the mobile business might not become fully profitable until March 2021, although it could happen before this.


 

 

Sony Xperia 10 series leak reveals old processors, high prices

Started by gurutek

Replies: 0
Views: 12933
Last post February 15, 2019, 05:46:25 AM
by gurutek
Sony skipped its Android competitors, enabled Remote Play for iPhones

Started by gurutek

Replies: 0
Views: 9232
Last post March 08, 2019, 06:36:01 AM
by gurutek
Sony predicts 6.5 million smartphone sales for a full year

Started by mobify

Replies: 0
Views: 9872
Last post February 04, 2019, 06:43:51 AM
by mobify
Sony to rollout a foldable phone with a retractable rolling display

Started by droid

Replies: 0
Views: 7095
Last post July 08, 2019, 04:59:49 AM
by droid
Sony Xperia XA3 Ultra launch details emerge

Started by mobify

Replies: 0
Views: 7749
Last post December 28, 2018, 08:22:50 AM
by mobify