STAMFORD, Conn. February 22, 2021— International gross sales of smartphones to finish customers declined 5.4% within the fourth quarter of 2020, in response to Gartner, Inc. Smartphone gross sales declined 12.5% in full yr 2020.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimised the market decline within the fourth quarter of 2020,” stated Anshul Gupta, senior analysis director at Gartner. “At the same time as customers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”
The launch of the 5G iPhone 12 sequence helped Apple report double-digit progress within the fourth quarter of 2020. Apple surpassed Samsung to retake the No. 1 international smartphone vendor spot (see Desk 1). The final time Apple was the highest smartphone vendor was within the fourth quarter for 2016.
Full 12 months 2020 Outcomes
Samsung skilled a year-on-year decline of 14.6% in 2020, however this didn’t stop it from retaining its No. 1 international smartphone vendor place in full yr outcomes. It confronted robust competitors from regional smartphone distributors reminiscent of Xiaomi, OPPO and Vivo as these manufacturers grew extra aggressive in international markets. In 2020, Apple and Xiaomi have been the one two smartphone distributors of the highest 5 rating to expertise progress.
Huawei recorded the very best decline among the many high 5 smartphone distributors which made it lose the No. 2 place to Apple in 2020 (see Desk 2). The affect of the ban on use of Google functions on Huawei’s smartphones was detrimental to Huawei’s efficiency within the yr and negatively affected gross sales.
“In 2021, the provision of decrease finish 5G smartphones and progressive options will probably be deciding components for finish customers to improve their current smartphones,” stated Mr. Gupta. “The rising demand for inexpensive 5G smartphones outdoors China will boost smartphone sales in 2021.”
Gartner shoppers can learn extra in “Market Share: PCs, Ultramobiles and Mobile Phones, All Countries, 4Q20 Update.”
Gartner, Inc. (NYSE: IT) is the world’s main analysis and advisory firm and a member of the S&P 500. We equip enterprise leaders with indispensable insights, recommendation and instruments to attain their mission-critical priorities and construct the profitable organisations of tomorrow.
Our unmatched mixture of expert-led, practitioner-sourced and data-driven analysis steers shoppers towards the correct selections on the problems that matter most. We’re a trusted advisor and goal useful resource for greater than 14,000 enterprises in additional than 100 nations — throughout all main features, in each trade and organisation dimension.
To be taught extra about how we assist determination makers gasoline the way forward for enterprise, go to www.gartner.com.