India’s smartphone shipments have declined solely 4 % YoY in 2020 and reached over 150 million items, based on the newest report from Counterpoint Analysis. This isn’t precisely dangerous information contemplating 2020 was a 12 months hit by the COVID-19 pandemic that put the entire nation beneath lockdown for serval months. The high-consumer demand put up lockdown mixed with sturdy promotions on on-line channels and make money working from home and on-line courses drove the smartphone market final 12 months. Apparently, the smartphone market ended 2020 on a excessive observe because it grew 19 % YoY in This fall 2020. That is due to profitable festive season provides being prolonged to longer durations when in comparison with This fall 2019.
Prime 5 smartphone manufacturers in India in 2020
Xiaomi recaptured the highest spot in This fall 2020, with sturdy development of 13 %. It ramped up the manufacturing by partnerships with extra EMS (Digital Manufacturing Service) gamers. New launches with extra concentrate on the premium section, sturdy demand for Redmi 9 and Note 9 collection, and aggressive provides in the course of the festive season led to a robust quarter for Xiaomi.
Samsung slipped to the second place in This fall 2020 however witnessed a robust 30 % YoY development. The entire of 2020 has been fruitful for Samsung because it may recapture the second spot within the Indian market and for the primary time, it aggressively promoted the net channels and constructed its portfolio throughout numerous value segments. The South Korean large grew 1.5x YoY in 2020 on on-line channel shipments, due to Galaxy M and A collection.
Vivo remained prime a participant within the offline markets in 2020. Nonetheless, its market share declined 13 % YoY resulting from its dependence on the offline market, which was vastly impacted by the pandemic in 2020. Nonetheless, the report means that Vivo exited 2020 with slim stock, due to its channel methods and strong provide chain connects.
Realme grew 22 % in 2020 and was in a position to cross the 20 million-units mark for the primary time. Robust shipments of C-series and Narzo-series and excessive demand on on-line channels had been the prime causes for the expansion. Counterpoint says Realme has focussed on the price range section to leverage the pent-up demand. This 12 months the corporate will concentrate on growing offline attain to cater to the demand from Tier 3 and 4 cities and likewise increase its AIoT portfolio.
OPPO shipments grew 11 % YoY in 2020. Nonetheless, the expansion remained flat in This fall 2020. OPPO A12 and A53 mannequin had been the most effective sellers for the model. It elevated its manufacturing capability in India.
Manufacturers and their Market Share
- Xiaomi – 26 %
- Samsung – 21 %
- Vivo – 16 %
- Realme – 13 %
- OPPO – 10 %
- Others – 14 %
Apple captured the sixth spot in This fall 2020 with 171 % development within the interval, and 93 % YoY development in 2020. The iPhone 12 launch and aggressive provides on the iPhone SE 2020 and iPhone 11, in addition to on-line growth, drove the expansion of the model. It crossed 1.5 million shipments in a single quarter. Transferring to OnePlus, it crossed 200 % YoY development in This fall 2020, due to Nord and the OnePlus 8T collection. It may cross 3 million shipments in a 12 months for the primary time. POCO has crossed 2.5 million smartphone shipments for the primary time in This fall 2020, due to POCO M2, M2 Pro, and C3.
5G smartphone shipments have crossed 4 million items in India in 2020. That is pushed by manufacturers like OnePlus and Apple, which not too long ago launched iPhone 12 with 5G connectivity. Counterpoint predicts that 5G smartphone shipments will improve by greater than 9 occasions to succeed in 38 million items in 2021.
The characteristic telephone market registered a 20 % YoY decline YoY in 2020. Nonetheless, Itel grew 26 % YoY within the characteristic telephone section and emerged because the market chief in 2020. In actual fact, Transsion Group manufacturers like Itel, Infinix, and Tecno registered highest-ever shipments in a single quarter at over 9 million smartphone items. The corporate remained sturdy in Tier 3 and 4 cities, and rural India. Telephones like Tecno Spart 6 Air, Itel Imaginative and prescient 1, and Infinix Sensible 4 Plus fashions had been the most effective sellers.
Micromax re-entered the smartphone market in 2020 with IN-series smartphones. The corporate has reached its highest market share in six quarters. With Lava too again within the sport once more and stories suggesting Jio will quickly launch an entry-level 4G telephone, 2021 appears brilliant for India-grown manufacturers.