The Indian smartphone market has witnessed important adjustments prior to now decade. The period of smartphones in India began with huge names like Samsung and Nokia, which had been slowly overtaken over by Indian manufacturers like Micromax and Lava. Now, the Indian market is dominated by Chinese language manufacturers resembling Xiaomi and BBK (OPPO, Vivo, Realme, and OnePlus). The current takeover by the Chinese language conglomerates has eradicated quite a lot of outstanding smartphone manufacturers from the Indian market, because the market seems to be to consolidate just like the olden days. Whereas a number of small names like Qiku, Comio, 10.or, LYF, and Datawind silently disappeared, let’s take a look at 10 of the most important smartphone manufacturers which might be gone from the mainstream Indian smartphone market.
Micromax, at its peak, launched a sub-brand YU Televentures, which was a youth-focused on-line smartphone model. The corporate’s Yureka, Yuphoria, and Yunique smartphones had been bestsellers on e-commerce platforms for a number of weeks earlier than Chinese language manufacturers got here up with larger high quality choices at lower cost factors to fully topple YU’s market share within the second half of 2018.
HTC (or Excessive Tech Pc) was as soon as some of the promising smartphone manufacturers in India, earlier than it succumbed to robust competitors from China. It’s a comparatively unknown incontrovertible fact that HTC, alongside Nokia and Samsung, was a part of the first-gen smartphone rush within the Indian market. It adopted that up with a number of profitable launches just like the One M7, One M8, and quite a lot of mid-range choices from its Need vary. Nonetheless, alongside the best way, it one way or the other misplaced the plot and couldn’t deal with one class. HTC Wildfire X, final 12 months, was one of many final launches for the model in India.
Sony got here to the Indian market as Sony Ericsson within the early 2000s, bringing its progressive cellphones that had been thought of a category aside from the competitors. In 2012, the model switched to only being known as Sony Cell, which was across the identical time it began to really feel the warmth from different rising manufacturers. After releasing just a few Xperia smartphones for some years, in 2018, Sony Cell bowed out of the Indian market.
LeEco was some of the fascinating Chinese language smartphone manufacturers that made it to the Indian market through the early rush of manufacturers from the nation. It got here to the Indian market with excellent value-for-money smartphones such because the Le Max Professional and the Le 1s. Nonetheless, because of huge losses on smartphone costs and rushed selections out there, LeEco had a sudden and fast exit.
Meizu was yet one more bold Chinese language smartphone maker that wished to supply high-quality smartphones to the Indian market on the lowest doable value. Regardless of dozens of smartphone launches within the nation, the model one way or the other might by no means join with a bigger viewers. Meizu C9 was one in every of its previous few smartphones for the Indian market, launched in December 2018.
ZTE had an identical destiny as Meizu, but it surely didn’t carry as many smartphones to the Indian market in its time right here. The entry and exit timelines of ZTE in India are unclear, contemplating the corporate was not a lot energetic in its buyer outreach via social media or promotional campaigns.
BlackBerry was one other one of many outstanding smartphone makers that sadly couldn’t maintain itself given the barrage of Indian and Chinese language producers that took over the market. Only a decade in the past, BlackBerry was a formidable title when it got here to skilled and premium cellphones. Nonetheless, it couldn’t get on the trendy smartphone bandwagon quick sufficient and, in August 2020, introduced that it will be exiting the worldwide smartphone market with no new launches slated for the longer term. Its final smartphone in India was the Key2 LE.
Taiwanese large Acer additionally dabbled a bit in smartphones, albeit not sufficient to develop into a significant participant within the Indian market. The Acer Liquid vary had fairly just a few smartphones, however not quite a lot of them managed to rake up gross sales to justify the corporate’s presence within the Indian smartphone market. With the Acer Liquid Z6 Plus in 2016, the corporate fortunately went again to creating inexpensive education-focused private computer systems for the lots.
Regardless of having a good presence within the dwelling electronics area, Philips wasn’t an enormous participant within the Indian smartphone market at any cut-off date. So, its exit was largely silent and nearly fully induced because of the rush of value-for-money smartphones from high Chinese language manufacturers. The Xenium S309 was one in every of its previous few smartphones for India in 2015 earlier than it determined to give up the marketplace for good.
US tech large Microsoft additionally tried its hand at getting a sizeable share within the Indian smartphone market, however its overdependence on Home windows Cellphone didn’t attraction to the typical price range smartphone purchaser within the nation. After a number of launches right here, Microsoft lastly retired its smartphone lineup in India with the launch of Lumia 650 Dual SIM in February 2016.
Aside from these 10 smartphone manufacturers that couldn’t maintain their run within the Indian smartphone scene, there are dozens of different smaller names together with Qiku, InFocus, Alcatel, Spice, iBall, Videocon, iVoomi, and extra that merely didn’t tackle the warmth that makes India one of many fiercest smartphone markets on the planet. With about twenty years witnessing a number of huge adjustments, we have to wait and see what the brand new decade brings for Indian smartphone patrons.