The corporate is about to open its first flagship retailer in Gujarat that shall be a grand 10,000 sq. toes of house.
“The shop will showcase all of its merchandise, together with televisions, audio gear, and wearables, along with smartphones. At this 360 TechLife flagship retailer, clients will have the ability to stay a sensible, linked life through the use of sensible devices and devices,” Madhav Sheth, VP, Realme and CEO, Realme India and Europe, advised IANS.
Other than the web section the place Realme captured the third spot in India in 2020 with 19 per cent share, the corporate’s mainline section can also be regularly rising.
“Since 2020, Realme at all times makes certain that offline stock in mainline shops is aligned with on-line channels throughout product launches,” Sheth mentioned.
“Mainline enlargement is at all times vital to Realme and we shall be launching 300-500 Realme sensible shops nationwide and some flagship shops, enabling extra customers to expertise Realme smartphones and AIoT merchandise,” he knowledgeable.
In keeping with Counterpoint, Realme remained the highest smartphone model on Flipkart in 2020, registering a development of 27 per cent (on-year).
Sheth mentioned that increasing deeper into Indian territories by way of mainline channels is crucial to the expansion because the main tech-lifestyle model.
“Realme’s mainline enlargement is at all times necessary, so we’re increasing our distribution channels in India, notably in Tier 4 and Tier 5 cities, to incorporate extra cell shops in order that customers can simply entry Realme merchandise,” he talked about.
As a substitute of delivering excessive margins on the expense of product and person expertise, mentioned the corporate, the mainline strategy would place a higher emphasis on relationship constructing and connections with extra distributors and sellers across the nation.
“Although we’re not as well-known in mainline markets, we imagine Realme has the most effective mainline channel relationships of any model,” Sheth mentioned.
This yr, Realme will think about 5G as a key development driver.
“To attain this, we are going to provide 5G-enabled smartphones at a cheaper price level, permitting customers to expertise the newest processor with vastly improved energy administration, show optimisation, digicam help, gaming efficiency, and different options whereas additionally making ready customers for the way forward for 5G,” the Realme government elaborated.