8.2% of the main cell phone manufacturers had been reported within the final quarter of FY2020
Round 5.38 million cell phones had been bought within the six-member nation Gulf Cooperation Council (GCC) within the fourth quarter (This autumn) of the monetary yr (FY) 2020, a development of 8.2 per cent in This autumn 2020, as in comparison with the earlier quarter whereas the UAE accounted for 26.1 per cent, or 1.4 million, of regional cell phone gross sales throughout final quarter of the FY2020.
In line with newly launched analysis from Worldwide Information Company (IDC), the UAE’s cell phone gross sales grew in This autumn 2020, as in comparison with the earlier yr on the again of the sturdy efficiency of Apple’s new releases and mid-range fashions from manufacturers like Samsung, Oppo, and Vivo, which weren’t impacted to the identical extent by element shortages.
“Apple loved sturdy demand for the iPhone 12 collection in This autumn 2020, whereas its iPhone 11 collection continued to carry out properly within the area. Shortages within the provide of each the iPhone 12 and sure different fashions curtailed the utmost development we might have seen from Apple in This autumn 2020,” mentioned Akash Balachandran, a senior analysis analyst at IDC.
The This autumn noticed most GCC international locations making an attempt to return to some state of normality, with borders reopening to common journey — particularly within the UAE, the place the vaccine roll-out was starting to happen in earnest. Though client spending remained targeted on necessities, there was a launch of pent-up demand, notably for iOS units.
Regionally, South Korean electronics main Samsung and iPhone maker Apple and Chinese language mass-market model Xiaomi are the preferred cell phone manufacturers and dominate the UAE and GCC cell phone markets.
Information confirmed that Samsung controls 42 per cent market in This autumn 2020, adopted by Apple (23 per cent), Xiaomi (11 per cent), Huawei ( 8 per cent) and others (16 per cent).
Apple’s launch of its iPhone 12 line of units helped it in an enormous solution to improve its reputation within the GCC as its market share jumped from 15 per cent in Q3 2020 to 23 per cent in This autumn 2020.
Smartphone shipments grew 2.3 per cent quarter-on-quarter to 4.26m models, whereas function cellphone shipments elevated 38.3 per cent to complete 1.12 million models. When it comes to worth, the smartphone market totalled $1.62 billion (b) in This autumn 2020, up 39.5 per cent from the earlier quarter.
The function cellphone market’s worth grew 22.2 per cent over the identical interval to succeed in $19.2m.
IDC mentioned Samsung noticed shortages of sure key fashions, resulting in a quarter-on-quarter decline in shipments of 4.1 per cent.
Provide shortages noticed Xiaomi additionally posting a slight 0.9 per cent decline in shipments. The seller ranked third in each models and worth after Samsung and Apple, having successfully taken Huawei’s place within the smartphone market, it mentioned.
Not so rosy outlook
IDC predicted that the GCC smartphone market will decline 0.7 per cent in Q1 2021.
“Provide constraints will doubtless proceed to hamper development within the area on account of chipset and element shortages throughout most smartphone manufacturers within the first half of the yr,” mentioned Ramazan Yavuz, a senior analysis supervisor at IDC.
“Nonetheless, with provide returning to regular and with the Covid-19 vaccine rollout anticipated to considerably scale back the potential of further lockdowns and spikes within the viral outbreak circumstances, the market is ready to see development return towards the second half of the yr,” he added.