New DELHI: In a bid to cement its place within the hybrid set-top field area, multi-system operator (MSO) Siti Networks has launched Siti PlayTop Magic, a 4K HDR STB which presents Android TV options together with linear TV. For a superior next-generation leisure expertise, the STB makes use of NAGRA’s card-less content material safety answer. This represents NAGRA’s first Android TV mission in India based mostly on the Google MediaCAS framework for Android TV deployments.
By means of its partnership with NAGRA, Siti Networks hopes to quickly deploy each safe and market-leading Android TV providers throughout its three-million robust subscriber base in India together with a complete content material providing and entry to a big library of functions.
Moreover, Siti PlayTop Magic’s cell app, out there on each iOS and Android platforms, brings a single subscription for a number of OTT apps like Hungama Play, Shemaroo Me and Adda Instances in prospects’ palms.
The roll-out of Siti PlayTop STB and iOS/Android apps is a vital a part of the MSO’s growth technique in India, remarked Indian Cable Internet Firm Ltd (JV associate of Siti) director Suresh Sethiya.
“We’re delighted to associate with Nagra, who gives complete assist for Android TV by way of an end-to-end content material safety ecosystem. This field will make any TV Sensible whereas bringing Siti HD+ digital cable tv’s final viewing expertise with a DVR facility,” shared Siti Networks CEO Anil Malhotra.
The NAGRA answer gives complete assist for Android TV by way of an end-to-end content material safety ecosystem that may be prolonged at a time of an operator’s selecting by way of extra choices comparable to forensic watermarking and/or anti-piracy providers.
Deployed “as a service,” it permits operators to benefit from lowered whole value of possession and common modular and cloud-driven updates and frameworks for each CAS and DRM integration, whereas making certain the ecosystem stays protected against pirates.
“We’re proud to associate with Siti Networks on its continued growth inside the Indian market,” stated NAGRA SVP – gross sales APAC Stephane Le Dreau. “The power, stage of innovation and distinctive options of NAGRA’s content material and repair safety providers for Android TV gives operators world wide with the instruments they should defend their content material and quickly deploy and defend their next-generation providers in opposition to piracy.”