Reviews of HTC shutting down its smartphone enterprise have been doing the rounds with HTC U12 Life, launched in August, being the final cellphone from the corporate. Nonetheless, the corporate has now refuted all these claims stating that it’ll proceed to strengthen its smartphone enterprise, and can the truth is launch new telephones within the yr finish and in early 2019 as properly. Moreover, the corporate additionally states that it’ll push new product traces with the combination of 5G, AI, and blockchain as properly.
DigiTimes reports that HTC will proceed to maintain its smartphone enterprise alive, despite the fact that the corporate is not seeing the success it will’ve hoped with its flagship ‘U’ collection. Moreover, the report states that the corporate will launch new fashions in year-end 2018 and early 2019 as properly. “Along with persevering with optimizing its VR platform and enriching its VR/ AR content material, HTC mentioned it is going to additionally exert efforts to combine associated applied sciences together with AI, blockchain, and 5G to roll out new product traces for the 5G period,” the corporate clarifies to the publication.
Moreover, the corporate mentioned that it plans to launch the “6GB RAM/ 128GB ROM variant of the HTC U12 Life on the finish of December and in addition launch a number of fashions of client and enterprise gadgets at year-end 2018 and in early 2019.”
HTC has not tasted success within the smartphone market with its flagship ‘U’ collection telephones, whereas its Vive vary of VR headsets has been obtained positively however stays out of attain of most customers. The corporate in December final yr also announced it is going to reduce smartphone launches in 2018.
In India, the corporate launched the Desire 12, Desire 12+, and the U11+ this yr. Reports of the company closing its smartphone operations in the country began doing the rounds in July, with many HTC India’s prime administration mentioned to have departed the corporate. At the moment, the corporate responded that it has optimised its workforce, but it surely intends to proceed to promote its smartphones in India. The corporate confirmed that solely over 10 staff stay on the HTC India workplace.
Early this yr, it also laid off “giant portion of its US staff, leaving solely staff for HTC World within the US workplace.”
Final yr, the corporate even sold off its smartphone design division to Google in a $1.1 billion (roughly Rs. 7,000 crores) deal. It even merged the smartphone and digital actuality divisions as a part of a streamlining train.
The corporate does not element whether or not it seems to be to launch new gadgets out there, or simply increase the U12+ smartphone availability to different international locations. In any case, the corporate is not giving up on its smartphone enterprise simply but, despite the fact that the vertical is not proving to be a lot of a bread winner.