Using on the surge in distant work, studying and enjoyable actions at dwelling throughout the pandemic, Apple dethroned Samsung to take the second place within the India tablet market with a market share of 29 per cent within the January-March quarter of 2021, a brand new report revealed on Thursday.
Within the first quarter, Apple iPad 8 garnered 17 per cent market share whereas Apple iPad Air 2020 had a 9 per cent market share in India.
Lenovo continued to guide the India pill market in Q1 2021.
“Pushed by the everything-from-home pattern, Apple had a breakout quarter with iPad shipments rising an outstanding 144 per cent year-on-year in Q1 2021. Apple’s success is outstanding, because it lacks the cost-advantage that Android tablets have,” Prabhu Ram, Head-Business Intelligence Group, CMR, informed IANS.
Apple’s success in Q1 2021 was “primarily pushed the aspirational attraction that the model enjoys amongst shoppers, and its efficiency within the ed-tech sector,” Ram added.
Apple was capable of proceed its sturdy progress momentum from the second half of 2020 into the brand new yr.
Apple iPad’s progress (YoY) was 42 per cent for 2020 within the nation whereas within the This fall final yr, it was a large 135 per cent (YoY).
“Regardless of dealing with some provide facet crunch by the previous yr, Apple has been capable of achieve power and market share,” stated Menka Kumari, Analyst-Business Intelligence Group, CMR.
Nevertheless, the aggressive market outlook for the pill market stays powerful.
“Pill market gamers would wish to deal with bringing thrilling worth propositions to take care of their competitiveness towards smartphones,” she added.