In 2020, Vietnamese spent 25% of their time on smartphones browsing Fb and 12% of their time watching YouTube.
In keeping with the 2021 Cellular App Report launched by Appota, video games had been nonetheless essentially the most downloaded class on each iOS and Android platforms. Nonetheless, Android customers had been extra inclined to play cell video games (accounting for 64.5% of downloads on Android) than iOS (41.2% of downloads).
Among the many hottest purposes in Vietnam, social networks and apps for watching motion pictures and messaging had been essentially the most downloaded by Vietnamese. These purposes account for 28% (social networks), 16% (motion pictures) and 15% (texting, calling) respectively.
Common utilization time of apps over complete smartphone utilization time.
The report additionally exhibits that Fb and YouTube had been the 2 purposes that customers spent essentially the most time when utilizing smartphones. Particularly, Vietnamese spent 25% of their time utilizing Fb and 12% of their time watching YouTube. Behind these two platforms are Zalo (7%), Messenger (6%) and TikTok (4%).
In keeping with Appota, in 2020, TikTok was essentially the most explosive software with 30% of cell customers in Vietnam putting in it. By 2020, TikTok grow to be the 4th hottest social community in Vietnam, after Fb, Zalo and Instagram.
In Vietnam, throughout the time of social distancing, TikTok turned one of the crucial in style leisure purposes with almost 2 million downloads monthly. Notably, most TikTok customers are the Gen Z era, who’re from 16-24 years previous.
TikTok’s success with the brief video format is a sign that this market will proceed to blow up sooner or later. This yr, YouTube and Instagram will enter the brief video market with Youtube Shorts and Instagram Reels.
Meals supply apps increase
From initially having just one identify, Now, the meals supply software market in Vietnam is rising quickly with the looks of many know-how giants, equivalent to Seize and GoJek.
Prior to now, meals supply purposes weren’t in style in Vietnam. The wants and habits of customers weren’t nice sufficient. Since 2017, when ride-hailing apps expanded into meals supply section, this has fully modified.
In 2016, the variety of folks often utilizing on-line meals supply providers in Vietnam was small, accounting for less than 20%. By 2020, this charge had quadrupled. The outbreak of Covid-19 has contributed to a powerful push to the event of the service trade.
Actually, Vietnamese customers’ habits are steadily altering. In keeping with Qandme’s statistics, the frequency of utilizing third-party meals ordering providers in Vietnam is continually rising. In the meantime, the type of direct name to order has declined sharply and is not in style.
Seventy p.c of the inhabitants use cell phones. As many as 64% of subscribers are geared up with 3G and 4G connectivity. With a excessive charge of smartphone and Web utilization, together with altering every day habits, Vietnam is turning into a land of nice potential for growing digital financial fashions.
Farming in Vietnam has grow to be extra digitized, which has eased the workload and elevated gross sales of merchandise to individuals who dwell in different localities.
Head of Publications Division Nguyen Nguyen mentioned it’s essential to do one thing in order that web customers not solely spend time to surf on Fb and purchase items on-line but additionally take note of studying tradition.