Counterpoint Expertise Market Analysis in one in every of its current press releases revealed that Nokia Cellular made it to the highest 5 in Denmark when it comes to market share of smartphones within the final quarter. In Q1 2021, the smartphone market in Denmark declined in comparison with each This autumn 2020 and Q1 2020 however skilled an elevated common promoting value (ASP) pushed by the arrival of 5G gadgets.
Samsung led the pack with a market share of 36%, adopted by Apple (27%) and Xiaomi (16%). Subsequent up was OnePlus, with a greater than 200% increase in shipments. Nokia Cellular accomplished the highest 5 listing because it managed to get 4% of the pie chart. The corporate noticed higher shipments than in Q1 2020. On checking Nokia Cellular’s Denmark web site, evidently the Nokia 8.3 5G, Nokia 5.4, Nokia 3.4, and Nokia 2.4 had been the smartphones that had been accessible through the first quarter of the yr.
The evaluation additionally included the smartphone markets of the Netherlands and Nokia Cellular’s motherland, Finland. In contrast to Denmark, these two nations noticed an increase in shipments. Whereas Samsung led the market share pie once more in each nations, Xiaomi’s and OnePlus’ shipments boomed by over 300% within the Netherlands, and that’s presumably coming from Huawei and LG’s decline.
In comparison with the Dutch market’s 14% year-on-year development, Nokia Cellular’s annual development got here to a standstill. The corporate additionally didn’t discover a point out in Finland’s prime 5. General, Nokia Mobile’s shipments in Europe decreased in Q1 2021 in comparison with the identical interval final yr.
Nevertheless, Denmark, Croatia, and Sweden are some markets where Nokia Mobile managed to grow its shipments and made it to the highest 5. Canalys reported that the corporate ranked 4th in Croatia, with an distinctive annual development of greater than 210%, and fifth in Sweden.
Supply: Counterpoint Research