The month of Might has already turn into the driest for smartphone makers with solely 9 launches deliberate for the second half, that are set to be deferred as properly. That is in opposition to the report breaking previous two months with March recording launches of twenty-two new fashions, together with variants, and April seeing 26.
In response to Counterpoint Analysis, on common there have been over 30+ new launches in Might through the pre-pandemic years—34 in 2017, 42 in 2018 and round 30 in 2019.
In an announcement Monday, Asus India stated it’s deferring the launch of its Zenfone 8 collection in India, which was slated for Might 12.
“Asus India’s prime precedence in these difficult occasions is the security of our prospects, companions, staff and all different stakeholders within the struggle in opposition to the virus,” stated Dinesh Sharma, enterprise head, industrial PC and smartphone, System Enterprise Group, ASUS in India. “Therefore we have now consciously determined to defer the launch till the present situation improves.”
A Realme spokesperson informed ET that it had cancelled the launch of the Realme X7 Max 5G and is evaluating an appropriate date to convey the cellphone to market.
“With an intent to trigger minimal disruption in our group’s lives, we have now consciously determined to not launch something within the month of Might and anticipate the present situation to enhance. We perceive that these are extraordinarily difficult occasions for all of us,” Anuj Sharma, Nation Director, POCO India stated.
Indian model Micromax, on its half, stated it’s deferring the launch of its upcoming smartphones to prioritise the well being and wellness of its staff, companions and prospects.
Individuals near Vivo stated future launch timelines are nonetheless below dialogue.
Xiaomi, Vivo, Samsung and Transsion (iTel, Infinix, Tecno) didn’t reply to ET’s question until press time.
“Usually, Might is the month when manufacturers launch their devices which might be strategically positioned to present them good momentum going into the festive season. Launches in Might can have a shelf life earlier than festive launches happen,” stated Tarun Pathak, director of analysis at Counterpoint Analysis.
“As a result of ongoing pandemic, it is a matter of time earlier than manufacturers begin suspending launches and that is smart as client sentiments are low at this level. We anticipate these launches to be postponed lockdown standing and present curve of Covid circumstances,” he stated.
Prabhu Ram, head-industry intelligence group at CyberMedia Analysis (CMR), stated it’s a practical transfer by smartphone manufacturers to defer their upcoming smartphone launches and prioritize security and reduction efforts.
“The Covid-associated lockdowns throughout huge swathes of the nation, and the muted client demand might have doubtlessly weighed of their strategic resolution making,” he stated.
Counterpoint’s Pathak famous that numerous advertising actions have dried up given the emotions presently. The cancellation of the Indian Premier League should even be driving down the stress on its title sponsor Vivo to rethink product launches.
Market trackers have already downgraded the present quarter’s complete smartphone cargo forecast. Counterpoint gauged that there can be a lack of 5 million shipments through the April-Might interval whereas CMR estimates a 15-20% sequential dip over the previous quarter.
“Coupled with that, provide chain disruptions and part shortages will proceed to check smartphone manufacturers,” CMR stated.