Newly launched information from IDC’s Worldwide Quarterly Mobile Phone Tracker exhibits that Africa’s general cell phone market loved year-on-year (YoY) development of 14.0% in Q1 2021 to complete 53.3 million models. The area’s smartphone market grew 16.8% over the identical interval to 23.4 million models, whereas the function cellphone market was up 11.9% to 29.9 million models.
Africa’s main smartphone markets carried out effectively in Q1 2021, aside from South Africa, the place the principle distributors confronted provide shortages and an financial atmosphere that negatively impacted demand. Egypt had one of many highest development charges within the area in Q1 2021, due to sturdy native demand, the easing of COVID-19 restrictions, and main distributors like Samsung and Oppo growing their shipments into the nation. Nigeria additionally loved a powerful YoY development price because of the launch of pent-up demand and growing shipments of Transsion and Samsung gadgets into the market.
As its transfer away from Android continues, Huawei not options within the high manufacturers.
Transsion manufacturers (Tecno, Infinix, and Itel) continued to steer Africa’s smartphone area in Q1 2021, with a mixed unit share of 44.3%, adopted by Samsung and Oppo with respective shares of twenty-two.9% and eight.3%. Transsion manufacturers additionally dominated the function cellphone market, with a mixed unit share of 78.7%, adopted by Nokia and Stylo with respective shares of 8.1% and 1.7%.
The ultra-low-end worth band (lower than $100) accounted for 42.0% of the market’s shipments in Q1 2021, down from 49.6% in Q1 2020. In the meantime, the low-end worth band ($100 to $200) noticed its share enhance from 35.2% to 43.3% over the identical interval. “The elevated specs and attributes in smartphones are driving costs upwards, as evidenced by the expansion of the low-end worth band,” says Taher Abdel-Hameed, a senior analysis analyst at IDC. “The principle distributors, like Transsion, Samsung, Oppo, and Xiaomi, all launched new feature-rich fashions on this worth band. These fashions have been effectively acquired by channels and clients alike, feeding the expansion of low-end worth band.”
Determine 1: Africa Smartphone Market by Worth Band Share (Items), Q1 2020-Q1 2021
Trying forward, IDC expects Africa’s smartphone market to develop 5.6% YoY in unit phrases for 2021 as a complete. “Regardless of provide shortages impacting cell phone distributors, the foremost manufacturers succeeded in broadening their mannequin portfolios and driving development of their shipments into Africa throughout Q1 2021,” says Ramazan Yavuz, a senior analysis supervisor at IDC. “With vaccination applications anticipated to speed up and economies slowly regaining well being within the second half of the 12 months, shopper demand is predicted to select up, serving to the area’s smartphone markets to construct on the expansion seen in Q1 2021 all through the rest of the 12 months.”