Former Samsung advertising head Tathagat Jena has re-joined the advert world as department head of Rediffusion Delhi.
Tathagat Jena or TJ as he’s broadly identified in advertising circles, has over twenty years of expertise on each the shopper facet, and on the company finish. A former advert government, having labored in businesses like Lowe Lintas, Ogilvy & Leo Burnett on a number of huge purchasers like Maruti, Hutch, McDonald’s & MakeMyTrip, Tathagat did a stint at worldwide luxurious retail model Lladro, earlier than transferring on to Samsung India in 2008 the place he led advertising, model & product campaigns, media & e-commerce for the smartphone division for 9 lengthy years. His final company stint was with Chinese language smartphone main Transsion as CMO of Infinix mobiles.
Tathagat says “I’m blissful to affix an company with a implausible and distinctive legacy. At a time when purchasers are more and more searching for ‘advertising partnerships’ from their communication businesses, Rediffusion goals to supply the whole suite of digital first options & show capabilities past simply communications. Alongside the way in which I hope to have some enjoyable co-creating success tales that Rediffusion is legendary for.”
Welcoming Tathagat to Rediffusion, Navonil Chatterjee, Joint President of the company mentioned, “In Tatha now we have a great combo of a great company man and a matured shopper hand, particularly one who has labored in a extremely aggressive class like cell handsets. He’ll now deliver all these learnings to Rediffusion Delhi. For us Delhi was one in every of our most vital geographies with Maruti, Airtel, Pepsi all being our purchasers born in that workplace. Tatha is tasked to deliver again the effervescence to the Delhi workplace. We’ve got signed up some very fascinating and live-wire companies in Delhi and we look ahead to a giant Rediffusion operation in India’s capital metropolis within the days to come back.”
Apparently, Sandeep Goyal, the brand new Managing Director of Rediffusion was Department Supervisor of its Delhi workplace from 1994 to 1997, and it was from there that he helped launch the Airtel model in 1995.
Final week Rediffusion introduced that Vivek Bahl has additionally joined its Delhi workplace as its Digital Lead. “Delhi is a giant precedence for us going ahead,” emphasised Chatterjee.
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