Tathagat Jena is former Samsung Advertising and marketing Head and has re-joined the advert world as Department Head of Rediffusion Delhi.
Tathagat Jena or TJ as he’s extensively identified in advertising and marketing circles, has over twenty years of expertise on each the consumer aspect, and on the company finish. A former advert government, having labored in companies like Lowe Lintas, Ogilvy & Leo Burnett on a number of large purchasers like Maruti, Hutch, McDonald’s & MakeMyTrip, Tathagat did a stint at worldwide luxurious retail model Lladro, earlier than shifting on to Samsung India in 2008 the place he led advertising and marketing, model & product campaigns, media & e-commerce for the smartphone division for 9 lengthy years. His final company stint was with Chinese language smartphone main Transsion as CMO of Infinix mobiles.
Tathagat says “I’m completely happy to hitch an company with a implausible and distinctive legacy. At a time when purchasers are more and more searching for ‘advertising and marketing partnerships’ from their communication companies, Rediffusion goals to supply the whole suite of digital first options & reveal capabilities past simply communications. Alongside the way in which I hope to have some enjoyable co-creating success tales that Rediffusion is known for.”
Welcoming Tathagat to Rediffusion, Navonil Chatterjee, joint president of the company mentioned, “In Tatha we’ve an excellent combo of an excellent company man and a matured consumer hand, particularly one who has labored in a extremely aggressive class like cell handsets. He’ll now deliver all these learnings to Rediffusion Delhi. For us Delhi was one among our most vital geographies with Maruti, Airtel, Pepsi all being our purchasers born in that workplace. Tatha is tasked to deliver again the effervescence to the Delhi workplace. We now have signed up some very attention-grabbing and live-wire companies in Delhi and we sit up for a giant Rediffusion operation in India’s capital metropolis within the days to come back.”
Curiously, Dr. Sandeep Goyal, the brand new managing director of Rediffusion was Department Supervisor of its Delhi workplace from 1994 to 1997, and it was from there that he helped launch the Airtel model in 1995.
Final week Rediffusion introduced that Vivek Bahl has additionally joined its Delhi workplace as its Digital Lead. “Delhi is a giant precedence for us going ahead,” emphasised Chatterjee.