Rediffusion has introduced the appointment of Tathagat Jena as department head of its New Delhi workplace.
Jena strikes after an entrepreneurial stint throughout which he based What-Subsequent Model Options. Previous to that he was on the consumer facet as CMO of Infinix Mobiles.
Jena mentioned, “I’m completely satisfied to hitch an company with a implausible and distinctive legacy. At a time when purchasers are more and more searching for ‘advertising and marketing partnerships’ from their communication businesses, Rediffusion goals to supply the entire suite of digital first options & show capabilities past simply communications. Alongside the best way I hope to have some enjoyable co-creating success tales that Rediffusion is legendary for.”
Navonil Chatterjee, joint president, Rediffusion, added, “In Tatha we’ve got a great combo of a great company man and a matured consumer hand, particularly one who has labored in a extremely aggressive class like cellular handsets. He’ll now convey all these learnings to Rediffusion Delhi. For us Delhi was one in all our most vital geographies with Maruti, Airtel, Pepsi all being our purchasers born in that workplace. Tatha is tasked to convey again the effervescence to the Delhi workplace. We now have signed up some very attention-grabbing and live-wire companies in Delhi and we look ahead to an enormous Rediffusion operation in India’s capital metropolis within the days to come back.”
In a profession spanning 23 years Jena has additionally had stints with Samsung Electronics, Leo Burnett, Ogilvy and Lowe Lintas.