British Airways Euro Traveller prospects can now use their cell phones to purchase food and drinks from their seats.
The UK provider will introduce a digital ordering platform on choose routes from July 19 earlier than rolling it out throughout the remainder of its shorthaul community on flights from London Heathrow.
Nevertheless, it is not going to be obtainable on quick “specific routes” resembling Manchester, Jersey, Paris, Amsterdam, Brussels, Dublin, Newcastle and Newquay.
The brand new inflight ordering system enhances the airline’s present ‘Purchase Earlier than You Fly’ providing, the place prospects are inspired to order from the airline’s full Speedbird Café menu earlier than they journey.
BA says connecting to the service is simple through the on-board WiFi system and its free ba.com.au website.
They merely click on on the store choice for his or her flight to entry a digital menu displaying a spread of drinks and snacks. Orders may be made suing main credit score of debit playing cards in addition to Avios frequent flyer factors.
British Airways director of brand name and buyer expertise Tom Stevens described as “extraordinarily encouraging” suggestions from prospects who had already used the in-flight system.
“We all know that prospects like with the ability to buy their meals prematurely of journey and assure their first selection, nonetheless we additionally perceive the significance of an additional cup of tea or a gin and tonic, within the second,’’ Stevens stated.
“We predict that this new digital ordering proposition, coupled with our pre-purchase choice is a successful mixture, catering for everybody’s wants.”
The introduction of in-seat ordering comes after the profitable launch of ‘Your Menu’ in British Airways’ Heathrow lounges, the brand new digital desk service which requires solely the scan of a QR code to allow orders to be delivered to every particular person buyer.
The airline can even proceed to supply a complimentary bottle of water and snack to all prospects.