Firefox Bikes, the bicycle model, has introduced the appointment of Manika Sharma as its head of selling. Sharma is a seasoned advertising and marketing skilled with over 14 years of expertise in constructing manufacturers and communication.
At Firefox, she will likely be liable for strengthening the model’s place out there and enabling the following wave of development. Sharma has labored with PepsiCo, ITC, The Occasions of India and BBDO and her final task was with Signify (previously Philips Lighting India).
Sukanta Das, chief govt officer, Firefox Bikes, mentioned, “We’re delighted to have a passionate and seasoned skilled like Manika be a part of our Firefox group. Manika brings along with her a wealth of expertise in model administration and advertising and marketing communications that can play a pivotal position within the development of our journey. We’re assured that her experience will likely be worthwhile as we construct the following era of Firefox riders in India.”
“That is such an thrilling time to be part of the Firefox journey. The biking trade has witnessed an unprecedented growth within the latest years. I’m thrilled to be given this chance and sit up for additional strengthen the Firefox model fairness and presence throughout the nation and drive high quality development,” Sharma mentioned.