Former Samsung advertising and marketing head Tathagat Jena has re-joined the advert world as department head of Rediffusion Delhi.
Jena has over twenty years of expertise on each the consumer aspect, and on the company finish. A former advert government, having labored in companies like Lowe Lintas, Ogilvy & Leo Burnett on a number of huge shoppers like Maruti, Hutch, McDonald’s & MakeMyTrip, Jena did a stint at worldwide luxurious retail model Lladro, earlier than shifting on to Samsung India in 2008 the place he led advertising and marketing, model and product campaigns, media and e-commerce for the smartphone division for 9 lengthy years. His final company stint was with Chinese language smartphone main Transsion as CMO of Infinix mobiles.
On his transfer, Jena stated, “I’m pleased to affix an company with a incredible and distinctive legacy. At a time when shoppers are more and more searching for ‘advertising and marketing partnerships’ from their communication companies, Rediffusion goals to supply the entire suite of digital first options & reveal capabilities past simply communications. Alongside the way in which I hope to have some enjoyable co-creating success tales that Rediffusion is legendary for.”
Navonil Chatterjee, Joint President of Rediffusion, stated, “In Tatha we now have an excellent combo of an excellent company man and a matured consumer hand, particularly one who has labored in a extremely aggressive class like cell handsets. He’ll now deliver all these learnings to Rediffusion Delhi. For us Delhi was certainly one of our most essential geographies with Maruti, Airtel, Pepsi all being our shoppers born in that workplace. Tatha is tasked to deliver again the effervescence to the Delhi workplace. We’ve signed up some very attention-grabbing and live-wire companies in Delhi and we sit up for a giant Rediffusion operation in India’s capital metropolis within the days to return.”
Final week Rediffusion introduced that Vivek Bahl has additionally joined its Delhi workplace as its Digital Lead. “Delhi is a giant precedence for us going ahead,” emphasised Chatterjee.