NEW YORK, July 21, 2021 /PRNewswire/ — LG SIGNATURE, the ultra-premium model from LG Electronics identified for world-class design and cutting-edge improvements, is extending its partnership with the acclaimed American Ballet Theatre (ABT) for 2021. Because the long-standing unique ABT International Electronics Companion, LG SIGNATURE debuted its See Past advertising and marketing marketing campaign for the world’s first rollable TV, LG SIGNATURE OLED R, that includes model ambassador Misty Copeland, ABT’s first African American feminine principal dancer.
Reflecting the spirit of innovation and creativity cultivated all through the pandemic, ABT’s Summer season Celebration opened with the LG SIGNATURE OLED R as a efficiency curtain, extending to Full View mode to show new works by Silas Farley, Helen Pickett and James Whiteside. Following opening remarks by the First Girl of america, Dr. Jill Biden, ABT’s Summer season Celebration segued into dazzling incomparable performances and featured honorees who generously provided their time and expertise to maintain ABT over the previous 18 months. With its conclusion, the world’s first rollable TV collapsed into Zero View, a setting that shows the speaker as a murals.
“We’re proud to proceed our partnership with ABT, which helps convey the humanities to lovers across the globe by means of new channels,” mentioned Peggy Ang, senior vice chairman of promoting, LG Electronics USA, which markets the super-premium LG SIGNATURE merchandise within the U.S. “Just like ABT, our need to discover new ideas is all the time rising – culminating with the introduction of the world’s first rollable TV within the U.S. market, which illustrates the enduring spirit of LG’s artistry and imaginative and prescient.”
“As we search to interact and encourage the widest attainable viewers with the dynamism and vitality of ABT’s world-class artists, dedicated companions like LG SIGNATURE are important and cherished,” mentioned Kara Medoff Barnett, Govt Director at American Ballet Theatre. “This 12 months’s digital Summer season Celebration is a testomony to our mixed ardour, as we work collectively to usher in a brand new period of artwork and innovation.”
Lauded as an engineering and user-centric triumph, the LG SIGNATURE OLED R (mannequin 65RX) reimagines the TV expertise by disappearing on the contact of a button to liberate customers from the constraints of a wall for a extra thoughtfully curated dwelling area. Constructed utilizing an ultra-thin, versatile 4K OLED display constituted of one sheet of glass, LG SIGNATURE OLED R options luminous show expertise composed of over 8 million self-lit pixels that ship superior, vivid image high quality and is powered by LG’s fourth era α (Alpha) 9 clever processor for best-in-class visuals.
Most notably, the TV transforms into three completely different heights to develop the consumer expertise from watching content material to exploring temper lighting, listening to music, sensible house management and way more. For every unit ordered, clients will obtain white glove supply and set up service to make sure a seamless set-up expertise, together with entry to LG SIGNATURE’s Concierge Service.
For extra details about LG SIGNATURE and its various rising lineup of home equipment and electronics just like the OLED R, please go to www.LGSIGNATURE.com.
About LG SIGNATURE
LG SIGNATURE is an ultra-premium model throughout a number of product classes from international innovator LG Electronics. Catering to probably the most discerning shoppers, LG SIGNATURE is designed to offer a state-of-the-art dwelling expertise that feels pure, subtle and opulent. The model’s distinctive merchandise had been designed with their true essence in thoughts – streamlined to concentrate on every product’s important perform whereas sustaining LG SIGNATURE’s fashionable, signature design. www.LGSIGNATURE.com.
About LG Electronics USA
LG Electronics USA, Inc., based mostly in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion international innovator in expertise and manufacturing. In the United States, LG sells a variety of modern house home equipment, house leisure merchandise, cellphones, industrial shows, air con methods, photo voltaic vitality options and car elements. The “Life’s Good” advertising and marketing theme encompasses how LG is devoted to individuals’s happiness by exceeding expectations at the moment and tomorrow. LG is a 2020 ENERGY STAR® Companion of the 12 months. www.LG.com.
About American Ballet Theatre
American Ballet Theatre is likely one of the best dance corporations on this planet. Few ballet corporations equal ABT for its mixture of dimension, scope and outreach. Acknowledged as a dwelling nationwide treasure since its founding in 1940, ABT yearly excursions america and is the one main cultural establishment to take action. For 81 years, the Firm, which is headquartered in New York Metropolis, has appeared in a complete of 132 cities in 45 nations and has carried out in all 50 states of america. In 2006, by an act of Congress, American Ballet Theatre turned America’s Nationwide Ballet Firm®
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