FCB India, the newly created inventive company of FCB Group India, on Thursday introduced its new management crew. The company can be led by Debarpita Banerjee as chief government, Surjo Dutt as chief inventive officer and John Thangaraj as chief technique officer.
Of their earlier roles, Banerjee, Dutt and Thangaraj have been president – North & East, nationwide inventive director and nationwide planning director, respectively at FCB Ulka. They may report back to Swati Bhattacharya, inventive chairperson at FCB India.
Banerjee joined FCB in 2016 as president- North & East and now heads the company because the CEO. With expertise in each advertising and promoting, she headed advertising for Nationwide Geographic India in her earlier position. She is a content material fanatic and in addition leads Gasoline- the branded content material and manufacturing arm on the company.
Surjo Dutt joined FCB in 2016 and in his earlier position, he was heading inventive for specialist digital company Sapient Nitro. Dutt combines over 20 years of promoting expertise throughout each mainline and digital with a powerful concentrate on filmmaking and artistic disruption.
Thangaraj joined FCB in 2016 as government planning director. In his earlier position, he was head of strategy- North for media company Mindshare. Thangaraj brings near twenty years of selling communications experience having labored throughout the ecosystem- from qualitative analysis & model advertising to account planning, media technique, and promoting.
FCB India has been conceptualized as a hybrid new company. It presently handles manufacturers equivalent to Horlicks, Google India, Domino’s, Nokia Mobiles, Vistara, Uber, Merino Laminates, All Out, Baygon, Dranex and Mr Muscle, LivGuard, LivFast, McCain, Birla Fertility and IVF amongst others. FCB India goals at bringing a multi-disciplinary strategy to inventive ideation, drawing from fields equivalent to design and knowledge to media and advertising.
“Debbie (Debarpita), Surjo and John’s numerous expertise throughout content material advertising, media technique and digital storytelling, respectively, uniquely positions them to ship to the challenges of constructing and rising manufacturers in at the moment’s advanced, ever-changing market,” stated Rohit Ohri, chairman and chief government, FCB Group India.
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