Samsung is slowly losing its grip on the Indian smartphone market. Three years in the past, Samsung slipped from its number one ranking within the nation, paving the way in which for Xiaomi to change into the smartphone chief. The 2 firms have been competing fiercely over the past few quarters. Nevertheless, Samsung is now lagging manner behind Xiaomi.
In accordance with the newest numbers from market analysis agency Canalys, Samsung shipped simply 5.5 million smartphones in India throughout Q2 2021. That’s near half of what Xiaomi achieved. Samsung’s market share turned out to be 17% in the course of the quarter, whereas Xiaomi, which shipped 9.5 million models, had a market share of 29%. Samsung’s year-over-year progress was 87%, whereas Xiaomi’s year-over-year progress was 77%.
Vivo shipped 5.4 million smartphones within the nation and has a market share of near 17%. The Chinese language agency is kind of near defeating Samsung and incomes second place within the rankings. Realme, OPPO’s subsidiary model, shipped 4.9 million smartphones and achieved a whopping 181% year-over-year progress and a market share of 15%. Then again, OPPO shipped 3.8 million smartphones and had a market share of 12%.
The Indian smartphone market noticed an total progress of 87% in comparison with Q2 2020. Final yr, the nation went by way of strict COVID-19 related lockdowns throughout Q1 and Q2, severely affecting smartphone gross sales. The smartphone market has not totally recovered but, and rising prices aren’t serving to both.
Canalys claims that smartphone manufacturers will see some improve in demand within the second half of this yr, however they’ve to speculate extra in on-line gross sales channels because the third COVID-19 wave appears inevitable. Samsung has been focusing loads on on-line gross sales and launching exclusive products for Amazon and Flipkart.