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Huawei to sell 230 million phones by the end of 2019
« on: December 23, 2019, 10:58:44 AM »

Huawei announced earlier this year that it intended to sell a whopping 270 million smartphones by the end of 2019. And, while things did seem to be on track, it appears the company has severely underperformed during the fourth quarter.

Huawei CEO Richard Yu announced during an internal meeting that the company is now estimating shipments of 230 million smartphones for the year.

The news means Huawei is on track to sell 50 million fewer devices than initially expected. It also suggests, perhaps more worryingly, that consumers are quickly losing interest in the brand despite the ongoing holiday season.

Huawei reached the 200 million shipments milestone in late October and, at the time, was selling an average of 5 million smartphones per week. It hoped this would increase to 7 million devices thanks to the usual season sales boost, but instead it seems as though shipments have declined to around 3 million per week.


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