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Author Topic: Samsung could ship more than 60 million phones from the Galaxy S10  (Read 13400 times)

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techy

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According to a report in Digitimes, the decision by Samsung to target different market segments with its new Galaxy S10 line, should result in increased shipments of its flagship phones this year. The report says that deliveries of the Galaxy S10e, Galaxy S10, Galaxy S10+ and Galaxy S10 5G could rise 10% to 15% this year when compared to last year's Galaxy S9 line (which consisted of the Galaxy S9 and Galaxy S9+). Overall, the report says that we could see Samsung ship as many as 60 million units of its Galaxy S10 range this year.

The saying goes, "uneasy is the head that wears the crown," and Samsung remains on top of the smartphone industry with a 20% share. Apple and Huawei each own 14% of the market, and the latter has made it clear that it expects to take over the throne from Samsung as soon as this year. But Sammy is fighting back, first by offering different versions of the Galaxy S10 for different segments of the market, and also by upgrading its mid-range line.

The new Samsung Galaxy A50 and Galaxy A30 mid-range phones both feature large, tall and thin 6.4-inch AMOLED displays with large capacity batteries (4000mAh on both) and in the case of the A50, a triple-camera set up on back (25MP primary + 8MP ultra-wide+ 5MP depth sensor). The A50 sports a 25MP selfie snapper in front. Offering mid-range models with mid-to-high-end specs could prove to be a recipe for success.

The report also notes that pricing and limited production of the Samsung Galaxy Fold will result in sales of only 1.5 million to 2.5 million units of the foldable phone this year. Still, by becoming the first major manufacturer to release a device in this niche segment of the market, Samsung becomes the de facto leader in this category. The Galaxy Fold will launch on April 26th, months ahead of the summer release of the Huawei Mate X. Other manufacturers including Oppo, Xiaomi and TCL are prepping foldable phones, and the biggest challenger to the Galaxy Fold in the U.S. could be the Motorola RAZR (2019). While reportedly not as well spec'd as the Galaxy Fold, the RAZR is rumored to carry a $1,500 price tag compared to $1,980 for Samsung's model. The RAZR couldalso be a choice based on a nostalgia, considering that the original featurephone model sold over 130 million units worldwide. Samsung's main rival, Apple, isn't expected to enter this segment of the smartphone market until late next year at the earliest.



 

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