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Author Topic: Samsung and Microsoft team up to compete with Apple  (Read 8672 times)

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Samsung and Microsoft team up to compete with Apple
« on: August 28, 2019, 06:00:55 AM »

During the presentation of Samsungís latest flagship, the Galaxy Note 10, there was a part that was unusual for the launch of a new Android device. That was when Microsoftís CEO, Satya Nadella, took the stage. The appearance was part of the announcement of a new, deeper partnership between Samsung and Microsoft. The goal? Officially, to offer a better workflow between your Galaxy smartphone and your computer. But if youíre reading between the lines, itís about competing with Apple at what it does best.

A good smartphone experience on its own is not enough

The Android side of the smartphone world is known for its diversity. Countless manufacturers offer hardware all over the spectrum, from sleek-looking high-end phones to ones built like tanks and meant to survive even the roughest conditions. One thing Android phone makers canít provide to their customers, however, is a comprehensive ecosystem that spans between all the devices they use daily: computers, tablets, smartwatches and so on. Now, of course, Android has tablets covered and Google also provides Wear OS, the operating system for smartwatches, although neither is really in a competitive state right now.

The most important link consumers need between their gadgets is the one between their smartphones and computers. Most working adults are either out and about and resort to their smartphones for work-related tasks or are at their desks, where a computer or a laptop takes over. Having a good synergy between the two is vital for a fluid and frustration-free workflow.


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